My Background

My roots are in a small town on the Southern Oregon Coast. I earned my B.A. in English from the University of Oregon, with a minor in creative writing. After graduating, I moved to New York City where I started working at Open Road Media before transitioning to Macmillan Learning.

I started learning SEO and content strategy while working in digital media and publishing. In 2018, I began working with media, B2C, and travel companies in a freelance capacity. I took online courses in my spare time to refine my skills as a writer and marketer.

I left the city and spent the next eight months traveling. At the same time, I built my writing and marketing network. I landed in Portland, Oregon in early 2020 and accepted a content strategy role at Guru.

In the years since I started writing professionally, I’ve learned that I love researching a new tool, topic, or industry. I love getting to know a new audience and creating content that reads well and resonates with them.

I’ve worked on in-house content teams and as a contractor. Freelance writing grants me the opportunity to work with many different types of innovative companies that are doing very cool work. I get to learn new things all the time and collaborate with brilliant people.

When not writing for work, I’m most likely tending to my extensive collection of indoor plants, reading, writing (it never stops), exploring the Pacific Northwest, spending time with friends and family, and traveling. I’m the proud mom of three cats and a pup. Together they ensure my days are always a little chaotic.

Education

2022

Content Marketing Certificate
HubSpot Academy

I completed HubSpot Academy's Content Marketing Certificate as a way to help ensure my knowledge and skill set remain fresh as the industry rapidly changes.

2015-2017

B.A. English

University of Oregon

I completed my university general education requirements during my last two years of high school. Once I arrived at the UofO, I was able to jump into my English and creative writing coursework. I held leadership roles in the English National Honor Society and the university's literary magazine.

Work Experience

Audrianna Webster, LLC - Content Marketer, SEO Specialist, Writer

2018 - present

Specialized in working with companies in the B2B SaaS, B2C, technology, and travel industries, including BetterUp, BeFunky, Monarch Money, Teal, and Paytronix
Held SME interviews to help clients develop personas and brand narratives to inform content strategy
Utilized learnings from branding and persona to inform content topics and ideas that would resonate with readers
Wrote landing page copy, webinar recaps, and social media copy for clients in complex technical industries, such as Smarsh

Omniscient Digital - Content Writer

Feb. 2023 - April 2024

Wrote 3-4 SEO-driven articles per week for companies like Wistia, Loop, TikTok Shop, Sunsama, Supernormal, and Loom
Organized & conducted SME interviews to ghostwrite client’s thought leadership content and learn complex industries
Specialized in writing long-form content such as guides, how-tos, roundups, and product comparisons
Leveraged analytics gathered by the strategy team to inform creative content decisions, topic ideation, and recommendations to clients
Assisted in building and coordinating a team of freelancers to deliver 25 pieces of content per month for BetterUp
Contributed to ongoing iteration on editorial guidelines, briefs, and production processes to onboard ~4 new clients per month, while continuing to deliver top-notch content

Guru - Content Marketing Specialist (Product Writer)

Nov. 2021 - June 2022

Wrote templates, landing page copy, and blog posts for Templates by Guru Product Hunt campaign, resulting in 4th place on Product of the Day lineup at launch
Collaborated with customer success and product marketing teams to develop content calendars that aligned with customer feedback and conversations
Wrote quarterly case studies and white papers based on internal SME interviews and trending industry topics
Acted as the liaison between editorial and PMM teams, responsible for writing all product-related content

Delmain - SEO Specialist

Oct. 2020 - May 2021

Managed local SEO onboarding for new clients and ongoing campaigns for 8-10 clients
Developed local SEO audit for client websites and made site-wide improvements based on the results
Created Delmain’s first link building strategy then rolled it out across ~20 clients

Macmillan Learning - Assistant Media Editor

April 2018 - July 2019

Wrote clear and concise eLearning product user guides for higher ed instructors and educators
Maintained all internal product documentation in Confluence and user-facing knowledge base
Support on user testing of digital products then communicated results to product development teams
Stakeholder in the development of Macmillan’s first video assessment app for Android and iOS, wrote in-app copy

FAQ

What do you look for in a client?

First and foremost, I look for clarity and transparency. We have an open dialog about expectations, capacity, workflow, and logistics of our engagement. I prioritize clients who have a strong sense of their brand, audience, and content goals. If SEO is a priority, I ask for your goals and target keywords here. I have access to SEO tools for optimizing content if you don't currently have one in use.

How do you think about and use AI?

Just like Grammarly, Hemmingway, Semrush, or any other platform, I view AI as a tool. I currently find it most helpful for research. It allows me to quickly get a sense of the right questions to ask, gaps in the existing content published by competitors, and the right technical language to help me have quality conversations with SMEs.

That said, AI is an ever-changing topic and technology. I stay appraised of how content marketers iterate on their use of the tool as it evolves. Through continued experimentation, I fine-tune my usage to make my research and editorial process more efficient.

Do you have a rate sheet?

I have a rate sheet, but I do not make it public for two reasons:

1. The rate sheet is a baseline for how I price my services. Rarely is it set in stone. I'm always willing to work with clients, especially if the project is of particular interest. I find that my rates are on par with other industry professionals with my level of experience.

2. Variations in each project, including rounds of edits, interviews, strategy research, and SEO, will change the cost of the project. I want to avoid presenting a rate that might change depending on the scope of the project.

How can I contact you?

You can send an email directly to my work email (audrianna.webster@gmail.com) or complete the form on my contact page.