What I Do

Content strategy, SEO, writing, and editing are my areas of expertise. I focus on long-form content, including case studies, blog posts, and guides.

Ideally, I work closely with my clients to understand their brand, goals, and current SEO strategy. My writing fits snuggly within what you aim to accomplish.

You can find work samples for each of these categories in my portfolio.

Writing & Editing

Content writing is my jam. Long-form articles, case studies, guides, and more all fall within my wheelhouse.

Over the years, I’ve developed a careful research process that supports me while writing on topics that are both new and familiar to me. I synthesize the information and then find a fresh narrative route so a reader feels like they're rediscovering a well-trodden topic.

Depending on the needs of the content, I conduct SME interviews. I prefer to use an editorial brief created by my client or myself. All the relevant SEO, branding, audience, and internal linking information lives here. It helps ensure I accomplish everything you need a piece of content to do.

As an editor, I get to comb through writing, fine-tuning sentences and offering suggestions to strengthen the writer's argument. I love discovering how small changes in language or sentence structure can boost a piece of writing. My eyes rarely miss the sneakiest of errors.

I live and work on both sides of the writer-editor relationship, so I understand the importance of maintaining a writer's voice and intent.

Content strategy & SEO

Here and there, I'll team up with a client to fine-tune their content strategy. I help the internal team with SEO research, discover content opportunities, and develop thorough briefs for writers.

I most enjoy working with clients who have a content strategy direction in mind but would like help with the execution. I've also assisted content teams with auditing and refreshing their content library. The end goal: create a comprehensive network of content that carefully guides readers through their discovery journey.

Thought leadership

Through SME interviews and careful industry research, I craft thought leadership content that helps position your company as a notable and reliable voice in your industry. I know how to operate behind the scenes to gather crucial insights from your team.

Depending on the topic, industry, and your preference, I will send a list of questions via email or request a 30-minute live conversation. If I need clarification or further information after the initial interview, I will email additional questions.

I often ask that an SME (or two) read through the article before it goes through the standard editing process. I pride myself on getting it right. I want your input to ensure I've successfully captured your voice, tone, and message.